Culture to Concept

2027 Food & Beverage Trends

What Will Shape Food & Beverage Innovation in 2027?

TUESDAY, NOVEMBER 3, 2026 @ 2:00 PM ET

Food and beverage choices reflect more than what’s trending on the shelf. Economic pressures, evolving wellness priorities, access to information, and the need for enjoyment are changing how people decide what deserves their attention.

Join FlavorSum as we examine cultural shifts influencing how people choose, evaluate and experience food and drink in 2027. 

You’ll learn:

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Which cultural shifts may influence food and beverage choices in 2027

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What market signals and brand activity indicate about changing expectations

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Which Flavor Experiences may help translate cultural signals into product concepts

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What these shifts could mean for food and beverage product development

Jackson Headshot 2025

Host

Lisa Jackson

Lisa Jackson, Director of Marketing at FlavorSum, brings more than 30 years of market and consumer research experience to support innovation activities for food and beverage organizations.

Why Choose FlavorSum:

A Flavor Manufacturing Company Prioritizing Your Needs

Whether you want to formulate with a tried-and-true flavor or innovate with a brand-new creation, having a great flavor supplier accelerates your success.

When FlavorSum originated in 2021, we set out to fill a gap. We recognized that custom flavor solutions and value-added service shouldn’t be exclusive to large CPGs. Our purpose-driven business model provides these capabilities to mid-sized and emerging food and beverage brands.

FlavorSum offers the expertise, agility, and reliability that’s essential to supporting the fast pace of the middle market. Our teams relentlessly focus on addressing the challenges associated with sourcing custom flavor solutions and delivering an exceptional customer experience.

Part of our mission is making flavor sourcing more efficient, effective, and enjoyable with best-in-class responsiveness, competitive lead times and thousands of flavors in water and oil soluble formats. Work with us to create the delicious new products your customers are craving.

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