WEBCAST: Seeking Serenity – Flavors that Soothe, Relax, and Rejuvenate

Serenity may seem like an abstract concept that’s less concrete than stress relief or relaxation. Those ideas tie to moments in time. In contrast, serenity is a way of living that provides a steadiness that buoys you and helps you return to peacefulness and calm, no matter what happens.  A state of serenity enables better focus and overall cognitive function. Being serene also helps people achieve emotional stability and build resilience – it’s a powerful goal.

Conversations about serenity in the context of food and beverage increased by +44% in the last year, reflecting an evolution in North America’s approach to eating. We’ve shifted from the Food Pyramid and the My Plate nutritional guidelines to eating and drinking experiences that go beyond physical nourishment to sustenance for the mind and spirit.

How FlavorSum Can Support Product Development Designed to Deliver Serenity

The 12th episode of FlavorScience explores how flavors can fulfill the quest for serenity. Phil a’Becket, Senior Consumer Insights Manager, Kelsey Cheadle, Senior Dairy Applications Scientist, and Lisa Jackson, Director of Marketing, share insights and expertise.

The session is the first of a four-part series exploring FlavorSum’s 2025 flavor predictions. We use an experiential lens when forecasting the direction of flavors. Each prediction focuses on how food and beverage brands can use flavor to help create taste experiences that are becoming increasingly desirable for shoppers.

Watch the webcast to learn about:

Ready to Create a Serene Experience for Your Brand Buyers?

Connect with the FlavorSum team to discuss your plans for a food or beverage that helps people experience the serenity they crave. Our flavorists, application scientists, and insights experts can help you as you start your formulation process or need to explore concepts.

Download our infographic here if you want additional information about our 2025 Flavor Predictions. Our next webinar focuses on the growing interest in “Premium, Please.” Look for details coming soon!