WEBCAST: Meet Me in the Moment – Flavors From Sunrise to Sunset

Flavor expectations shift as the hands on the clock move through the day along with nutritional requirements, functional needs, and taste preferences. While “breakfast for dinner” is a welcome treat at times, broader trends connecting dayparts to flavors are evident across the food and beverage industry.

In the morning, people typically seek foods that provide energy and support their health. By afternoon, the desire to indulge rises, but energy remains essential to get through the remainder of the day. In the evening, cravings for indulgence peak, but so do interests in unwinding and relaxing.

Although few North American food and beverage launches identify consumption moments, daypart claims are gaining momentum with a 5-year compound annual growth rate of 19%. Social discussions about morning and afternoon taste preferences increased by about +5% in the last year, while conversations about evening food and drink jumped by +17%. Daypart taste preferences often reflect a complex intersection of flavor, intensity, texture, and ingredients.

How FlavorSum Can Help Align NPD With Taste Preferences

In the 14th episode of FlavorScience, Phil a’Becket, Senior Consumer Insights Manager, Casey Rhodes, Application Technician, and Pete Sauer, Flavor Development Manager, discuss how taste preferences change throughout the day. They share market insights, social listening trends, and flavor expertise to illustrate how food and beverage brands can tailor assortments to inform and attract shoppers to daypart-specific products.

The session marks the third installment in a four-part series (following explorations of serenity and premium) that delves more deeply into FlavorSum’s 2025 flavor predictions. We forecast the direction of flavors using an experiential lens. Each prediction explains how food and beverage flavors support increasingly desirable taste experiences.

Watch the webcast to learn about:

Ready to Explore Daypart Driven Flavors for Your Brand Buyers?

The FlavorSum team can help you discover trending flavors that cater to taste preferences throughout the day. Contact us to discuss how you can use flavor (and flavor intensity) as a ‘cue’ that helps shoppers easily understand where your product fits in their daily schedule. Our flavorists, application scientists, and insights experts can help with formulation questions or concept exploration.

Download our infographic here if you want additional information about our 2025 Flavor Predictions. Our next webinar focuses on the growing interest in foods and drinks designed to “Tell Me a Story.” Look for details coming soon!