by FlavorSum | Aug 28, 2020 | Mood, Mood-Boosting Flavors
What is it about the tangy taste of fresh apple cider that makes us happier? Do you notice that even thinking about a warm, gooey cinnamon roll can make your mouth water? How We Experience Flavor Neurogastronomy suggests that flavor starts in our brain with odor...
by FlavorSum | Aug 21, 2020 | Innovation, Insights and Inspiration
Fact: Most people like to try new flavors 67% of us agree that “we love to discover new flavors.” We rank taste as the #1 driver of choice for foods and beverages, according to a study from Innova. More than 70% of people will visit a food & drink establishment...
by FlavorSum | Aug 14, 2020 | Limited Time Offer, Seasonal
When the calendar flips to September, we leave summer behind for a new season. We start craving fall flavors even if the hot temps stick around. Despite changes to our routines this year, the flavors we associate with fall and winter seem strongly connected to...