Insights and Inspiration to Fuel Your Next Food or Beverage Idea
Gain confidence that your concept aligns with consumer expectations and market trends
Selecting the right flavor for your new food or beverage requires a precise combination of consumer insights, historical launch success, intuition, and brand guidelines. Finding the perfect balance puts you in the sweet spot. How do you get a good sense of the market dynamics for your application and assess how many people will want to buy your product?
By partnering with FlavorSum, you have access to deep dives into the areas that influence NPD
Market Dynamics Data to help you identify white space
Category Trends to respond to evolving needs
Predictive Analytics to stay ahead of the curve
Consumer Insights to instill brand loyalty
Trending Flavor Analytics to capture what people want
Launch Data Analysis to understand what’s working in the market
Explore Custom Research
Are you creating a new food or beverage and facing questions about the direction to take with development? You may need more than secondary research reports about food industry trends to move forward. That’s why our experienced market research team will collaborate with you to field custom, proprietary food & beverage market research projects. We’ll get the answers to move your project forward – whether you want preliminary reactions to flavor ideas, need to assess preferences for formulation paths, or want insights into who’s interested in your concept.
Find the product and flavor market insights and trends you need to stay aligned with your customers and ahead of competitors.
Category and Consumer Intelligence
Drive your business forward with category and consumer intelligence from FlavorSum Discover.
Predictive Insights and Analysis
Get predictive insights and analysis of the latest market, product, and consumer behavior trends delivered directly to your inbox with our subscription-based service.
Primary and Secondary Research
Engage with our consumer insights and category management teams to conduct targeted primary and thorough secondary research to support product development, reformulation, and line extension efforts.
Looking for a preview of the exploration journey our team takes to support innovation? Check out our resources for inspiration delivered through an insights lens (with formulating and regulatory tips, too!)
Related Blog Posts
Predictions Spotlight: Elevated Taste Experiences
We’re exploring our predictions for elevated taste experiences. From dual tastes to indulgent flavors, here are key trends to help inspire your innovation journey.
FlavorScience Episode 6: Snack Bar Evolution
In the sixth installment of the FlavorScience series, Applications Scientist Roseanne McGuire demonstrates how to create a delicious reduced-sugar snack bar bite.
Crafting Food and Beverage Products that Appeal to Generation X
How can you connect with older generations? Let’s explore a few Generation X food and beverage trends and how brands can engage and build connections.