September 2023 Newsletter 

Meeting Needs for Daypart-Driven Flavors

Although many foods and beverages are versatile sources of nutrition, refreshment, and enjoyment throughout the day, people do have expectations about breakfast, lunch, snacks, and desserts. Our daypart-driven flavor insights can help you discover innovation ideas that align with preferences. 

Get inspired and informed by reading FlavorSum’s monthly newsletter! 


What’s for Breakfast: Trends and Insights to Inspire Innovation

If we ask you, “What’s the most important meal of the day?” chances are you’d say breakfast! The morning meal serves as the cornerstone for the day, offering a chance to end the lengthy overnight fast. Since the breakfast daypart has deep cultural roots and familiar favorites, discovering food and beverage innovation opportunities for breakfast can seem daunting. But we’re up for the challenge!

We’ve turned to insights to help you find ways to connect with breakfast consumers by exploring innovation pathways in breakfast food, including:

  • Top breakfast subcategories
  • Fastest growing breakfast subcategories
  • Behaviors that can influence breakfast innovation
  • Trends and popular flavors in breakfast foods


What’s for Lunch: Trends and Insights to Inspire Innovation

Breakfast might be ‘the most important meal of the day,’ but lunch holds significance for many people, too:

  • 94% of employees feel happier with a lunch break during the workday because they have time to take a step back and get a fresh perspective.
  • More than 9 in 10 workers and managers agree that a mid-day break is important to maintaining their mental focus, and most return to work feeling refreshed and re-energized.
  • Most employees say they are more likely to stay at a company where bosses encourage them to take a lunch break.

Despite the prioritization of lunch, the definition of the midday break is evolving. The noontime meal is shifting into mini meals and snacks throughout the middle hours of the day. Discover lunch trends and desired experiences such as nostalgia, budget-friendliness, and frozen meals that can help you connect with people who prioritize midday eats.


Innovation Evolution: Taking Snacking to The Next Level

For developers hoping to captivate consumer interest, the world of snacks represents a unique and diverse segment within the world of food and beverage. No matter the daypart, snacks play a role. The appeal of snacking gives food and beverage manufacturers a unique opportunity for creative innovation.

Read our blog on snacking trends to explore:

  • Habits that influence snacking trends
  • Generational variances in snacking experiences
  • Innovation opportunities in snacking
  • Flavor trends in top snack subcategories


Innovation Evolution: The Next Generation of Delectable Desserts

The boundaries of what’s considered a “dessert” have always been expansive, but with blurred definitions for meal occasions, people have more options for the sweet pause we call dessert. Recent innovations include creative formats, like plant-based alternatives, permissible treats, and convenience packaging.

In our recent blog on the topic, our team explored creative formats and ideas in depth. Click the link below to discover trending flavors in top dessert subcategories, including:

  • Cakes, pastries, and sweet goods
  • Dairy-based ice cream and frozen yogurt
  • Plant-based ice cream and frozen yogurt
  • Chilled desserts
  • Water-based ice lollies, pops, and sorbets

Image Credit: Confectionery News

Supply Chain Corner

Possible Sugar Shortages Ahead of Halloween

Halloween is right around the corner, and you likely know what that means. Candy production, sales, and consumption are about to ramp up in a major way! But what is candy without sugar? In a recent article from Confectionery News, the publication raises concerns about a potential sugar shortage that may overlap the 2023 Halloween season.

What is the cause of the possible shortage? The publication notes that “the root of the problem lies with US agriculture policy, which requires at least 85% of domestic sugar purchases to come from domestic process.” And while this seems good on paper, the policy is leading to supply and price challenges. The National Confectioners Association (NCA) says that some American businesses are paying twice as much for sugar as competitors from outside the US.

You can read more from Confectionery News.

Image Credit: EuroNews 

Regulatory Corner

MIT Experts Say Labeling Change is the Way to Plant-Based Adoption

Animal agriculture may account for an estimated 18% of all greenhouse gas emissions. (The AP) But despite awareness of the link between animals and emissions, people are still slow to adopt vegan or vegetarian lifestyles. MIT PhD student Alex Berke and director of the City Science Group at the university, Kent Larson, sought to understand why people have a complicated relationship with plant-based alternatives. In their pursuit, the pair published a paper entitled “The negative impact of vegetarian and vegan labels.” They found that the answer may be as simple as labeling.

The relatively simple study tested the same offerings in a food establishment, one with a vegan label and one without. They found that vegan labeling resulted in far fewer selections. Berke and Larson note that “removing these labels may provide an extremely simple and low-cost means for restaurants and other institutions to reduce their environmental impact, with minimal changes to menus, and without impacting consumers’ freedom of choice.”

Read more from EuroNews.

Stay Informed with FlavorSum Discover 

Are you looking for new ways to spark inspiration in your specific food or beverage category? Gain access to trends, consumer behavior and attitude shifts, and flavor news by signing up for FlavorSum Discover. You’ll receive insights from our experts, including our weekly blog, monthly newsletter, on-demand webinars, and more.  

FlavorSum Team News

Celebrating our Growing Team

FlavorSum continues to bring in the talent and expertise to help you achieve your food and beverage development goals.  Your success is a top priority at FlavorSum, and our team commits to doing what’s right for your brand every day.

We welcomed the following people to FlavorSum in September:

    • Eric B. – Production

    • Melissa R. – Finance

    • Jessica J. – Analytical

    • Courtney P. – Production

    • Zackeri H. – Production

    • Hannah K. – Production

Visit our Careers page to learn about new opportunities on the FlavorSum team

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In the October issue of FlavorSum Insights:

2024 Food and Beverage Predictions  

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Past Issues

August 2023

The Latest ‘Cool’ Trends in Functional Beverage

July 2023

Trends, News, and Updates from IFT FIRST 2023

June 2023

What’s Happening with Bakery, Beverage, Confection, and Dairy Product Innovation?