November 2023 Newsletter 

Blurred Lines: The Growing Needs for Functional Candy and Flavorful VMS

Some people want candy that delivers a bit more than happiness. Others choose vitamins and supplements with flavors and formats that provide benefits in tasty bites. Our November newsletter examines the blurring happening between better-for-you confections and nutritional supplements and offers insights to help you navigate your path to success.


Innovation Investigation: Consumer, Market, and Flavor Trends in Better for You Candy

Brands in the traditionally indulgent candy category are exploring opportunities to deliver health and wellness benefits beyond the happiness associated with sweet treats. Our innovation investigation into better-for-you sugar confectionary dives into health claims, flavor trends, and a few brands answering the call for health-focused candy.   Read the Blog  or Watch Video Highlights


Charting Flavor Innovation in Sweet Confections

If you’re developing a new gummy confection and need inspiration for your formula, take 15 minutes to watch our webcast that includes proprietary insights from gummy buyers. The innovation journey webcast examines:

  • How to find flavor themes that align with your brand’s positioning
  • The types of experiences people want from gummies
  • Formulation considerations for delivering a taste experience that sells


How the Popularity of Gummies is Transforming VMS

North American VMS brands have made gummy supplements the fastest-growing format, incorporating benefits supporting nutrition, relaxation, beauty, vegan, and clean labels. To learn more about the dynamics affecting the VMS space, watch our 15-minute webcast, so you’re in the know about trends that can affect your innovation plan.


Flavors for Kids: Crafting Products that Appeal to Children & Parents

Caring for the youngest among us is a collaborative effort. Whether you’re creating a ready-to-eat cereal, cookie, or a vitamin for kids, understanding their favorite flavors (and parental expectations) is essential to acceptance.

Our latest blog examines top-trending flavors for categories leading innovation in kid-focused products, including:

  • Vitamins and Supplements
  • Cold Cereal
  • Cereal Bars
  • Fruit Snacks
  • Cookies
  • Sugar Confectionery

You’ll also gain insights into how parents make decisions about foods and beverages for their children.

Supply Chain Corner

What’s Ahead for Supply Chain Management in 2024

A recent survey of food companies by software solutions provider Aptean reveals supply chain resilience will be the top priority in 2024, with a focus on strengthening networks. Respondents noted that they added new suppliers to their portfolio, and some larger organizations invested directly in agricultural ingredients to improve stability.

Some organizations reported higher revenue despite supply chain challenges, linking success to internal optimization of production scheduling and forecasting. Although many food processors, manufacturers, and distributors acknowledge using manual processes, interest in automation exists. About 4 in 10 companies agreed they want to use technology to optimize supply chain visibility, while roughly 1 in 3 want to increase quality checks.

You can download the complete insights report below.

Regulatory Corner

FDA and Health Canada’s Food Directorate Assessing Changes to Reduce Added Sugar and Added Fat

If you missed the FDA’s public meeting or listening sessions in early November about strategies for reducing added sugar consumption, you have until January 22, 2024, to submit your comments.

The agency is seeking perspectives about the following:

  • Food labeling and consumer education
  • Actions currently in place or recommended for federal agencies, communities, and private industry to reduce the consumption of added sugars

Health Canada’s Food Directorate is proposing amendments to the conditions for “no added fat” and various protein claims and statements in the Nutrition labelling: Table of permitted nutrient content statements and claims. Learn more about the proposed changes and submit comments before February 2, 2024.

Stay Informed with FlavorSum Discover 

If you want to stay up-to-date with the latest insights about better-for-you candy or VMS, sign up for FlavorSum Discover. The FlavorSum team carefully curates and researches the behaviors, attitudes, and flavor trends for several food and beverage sectors. Choose categories of interest and receive blogs, webcasts, and technical guidance from our experts delivered directly to your inbox!


FlavorSum Team News

Building a Team Focused on Your Success

Although 2023 is drawing to a close, FlavorSum continues hiring talented individuals, so you have the flavor solutions expertise you need to reach your 2024 brand goals.

The following people joined the FlavorSum team in November:

  • Don C., Kalamazoo, Sales
  • Dennis B., Kalamazoo, Sales
  • Ibrahima F., Mt. Laurel, Director of Creation
  • Rob F., Kalamazoo, Warehouse Supervisor


Visit our Careers page to learn about new opportunities on the FlavorSum team

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In the December issue of FlavorSum Insights:

2023 Annual Report: All Systems Grow!  

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Past Issues

October 2023

2024 Food and Beverage Predictions

September 2023

Meeting Needs for Daypart-Driven Flavors

August 2023

The Latest ‘Cool’ Trends in Functional Beverage