Turn Functional Trends into Products People Choose
Use shopper insights and formulation guidance to build functional foods and beverages that deliver on both benefit and taste
Translate shopper demand into clear product opportunities. This e-book shares FlavorSum’s research on functional foods and beverages, helping you align the benefits people want with flavors they’ll enjoy.
Grounded in proprietary research and real-world formulation experience across beverages, dairy, bakery, and snacks, here’s what you’ll gain from the guide:
How North Americans prioritize functional benefits
Where unmet needs create whitespace for innovation (energy, immunity, digestive health)
Gaps in ingredient understanding that can affect product success
Flavor direction mapped to specific benefits across key categories
Use these insights to inform formulation decisions, strengthen positioning, and create functional products that deliver clear value. Start building smarter functional products!