TTB-Approved Flavor Solutions for Alcoholic and Alcohol-Free Beverages

RTD Seltzer • Distilled Spirits • Mocktails • Flavored Wine • Beer • Hard Cider

Cheers to Delightful Flavor

Along with that classic ‘burn,’ people desire an experiential taste from alcoholic beverages. Flavor can help you meet and exceed expectations, whether you’re creating a refreshing craft beer, a fruity seltzer, or spirit-based RTD. And while formulating a delicious alcoholic beverage is an exciting adventure, it’s not without challenges.

Navigating TTB Approved Ingredient Complexities

Whether you’re a seasoned alcohol formulator or starting your innovation journey in alcoholic beverages, you’re likely aware of the requirements for TTB approval. The Alcohol and Tobacco Tax and Trade Bureau (or TTB) is responsible for reviewing and confirming that the usage of flavors added to alcoholic beverages follows their guidelines. The TTB approval process can be lengthy. But when you work with a flavor partner like FlavorSum, you’ll get the support you need from a team that understands the TTB process and provides quick solutions.

Finding Your Flavor in Alcoholic Beverages

Leveraging flavor solutions in your alcoholic beverage provides more than memorable tastes. Incorporating flavor provides several formulating and processing efficiencies. While some alcoholic beverage developers might use whole ingredients to support their brand story, the variability can impact batch consistency. And sourcing rarer ingredients like tropical fruits can slow your launch time. Flavors offer reliable delivery of taste and ease some sourcing constraints. Additionally, flavor concentrations help developers work with smaller ingredient volumes, providing efficiencies and safety benefits for those working in production.

Exploring Alcohol-Free Beverages

The alcohol-free market is still relatively small, representing less than 5% of launches in the adult beverage space. But innovation is increasing. New alcohol-free product launches more than doubled from 2020 to 2021 in North America. Why might a consumer reach for an alcohol-free alternative over the alcohol-full counterpart? Health and wellness goals, personal rationale, and younger generations championing moderation are influencing the growing category. As with the alcoholic beverage market, flavor enables no-alcohol adult beverage producers to create a premium, unique, and repeatable formulating and processing experience.

Discover TTB Approved Flavors for Alcoholic and Alcohol-Free Beverages


raspberry, strawberry, blueberry, cranberry


lemon, orange, lime, grapefruit


watermelon, honeydew


cinnamon, ginger, chai

Sweet Brown

vanilla, butterscotch, chocolate, coffee

Tree Fruit

peach, pear, cherry, apple


mango, guava, passionfruit, coconut


root beer, cake, candy

Some of our TTB Approved Flavors
Almond Coconut Rum Lemon Pumpkin Pie Spice
Amaretto Cranberry Lime Raspberry
Apple Dragonfruit Mango Rhubarb
Apricot Dreamsicle Maple Sambuca
Banana Espresso Bean Mellow Blender Scotch Honey Whiskey
Black Cherry Ginger Melon Southern Whiskey
Blackberry Gingerbread Mint Chocolate Strawberry
Blood Orange Graham Orange Swiss Chocolate Almond
Blueberry Grape Orange Brandy Tangerine
Bourbon Tennessee Whiskey Grapefruit Extract Passion Fruit Tequila Gold
Butterscotch Guava Peach Toasted Marshmallow
Caramel Habanero Peach Schnapps Tropical Blast
Cherry Hazelnut Peanut Butter Tropical Pineapple
Chocolate Irish Cream Pear Vanilla
Cinnamon Schnapps Jalapeño Pecan Watermelon
Coconut Jamaican Plum White Chocolate
Kentucky Bourbon Whiskey Pomegranate

Partner with FlavorSum to Kickstart your Alcoholic
Beverage Innovation Journey!

Whether you want to formulate an alcoholic beverage or an alcohol-free alternative, flavor plays a significant role in your finished formulation. Partnering with a flavor supplier with a complete portfolio of solutions gives you access to more than ingredients. If you need insights to kick off your ideation process or R&D and regulatory support to act as an extension of your team, FlavorSum can help you ideate, trial, and scale-up.


How to Deliver a Premium RTD Cocktail Experience

In our latest insights guide, we explore what’s trending in the RTD cocktail space to help guide your innovation plan.

Download this e-book to discover new opportunities with RTD cocktails including


  • Why premium RTD cocktails are generating buzz
  • The formulation basics for premium RTD cocktails
  • How you can use flavors to enhance premium RTD cocktails
  • The regulatory complexities you will need to navigate with RTD cocktails

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