In 2020, the US functional beverage market was valued at $48.4b and is forecast to grow at a 6.6% compounded annual growth rate (CAGR) through 2025 to reach $67b. With this fast-paced trajectory comes a significant opportunity for brand innovation. Let’s explore functional beverage trends and how thinking through your goals and formulating process can set you up for a successful launch!
Whether you’re looking for flavor inspiration or need help with formulation challenges, it’s essential to work with solutions-focused partners like FlavorSum. Our experts are ready to bring your innovative ideas to life!
